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Supima cotton is a superior type of cotton grown in the USA. It represents less than 1% of cotton grown in the world. What makes Supima unique to other cottons is the extra-long staple fiber that gives the cotton its premium properties: incredibly durable and exceptionally soft. It is farmed using state-of-the-art technology and processes, ensure growing the best quality cotton in the world with as little impact on the environment as possible.