The Blog

all about Modern Basics.
Elevating Style with Minimalist Pieces

Minimalism is gaining momentum with each new year. Why? Because it neatly encapsulates our modern mood in a few effortless moves. Not just about owning less pieces—although that’s part of...

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Introducing the Era of Contemporary Utility Style

Embrace a harmonious blend of style and practicality as modern utility fashion takes center stage. This trend seamlessly combines functionality with sleek aesthetics, reshaping our approach to dressing. Bid farewell...

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Crafting a Wardrobe for Every Season

Unlock the Art of Seasonless Style with GRANA. Our curated collection of timeless essentials effortlessly transition from season to season. Select versatile pieces for a wardrobe that adapts to changing...

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We Want to Be Better

First things first, as an apparel company we’re aware of the impact our industry has on the environment. In fact, it’s the second largest industrial polluter in the world, second...

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How to care for your TENCEL™

Let’s complete the sustainable cycle by washing your TENCEL™ the right way.

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Fabric Story: TENCEL®

TENCEL®, emerged as a sustainable and economically viable substitute for conventional synthetic textiles. It is derived from timber sourced specifically from responsibly managed forests, making use of wood pulp.

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