The Blog
all about Modern Basics.
Ladies, How to Wear Your Menswear
There's something to be said for skipping the tapered women's styles and going straight to the men's section.
This Winter: No Black
The winter is long and cold but that shouldn't mean muting the colour in your capsule wardrobe.
We Want to Be Better
First things first, as an apparel company we’re aware of the impact our industry has on the environment. In fact, it’s the second largest industrial polluter in the world, second...
Let’s Talk About Silk
We cherish the exquisite tradition of silk and now bring you the luxury of Chinese Silk at an affordable price.
5 Must Have Pieces for a Minimalist Wardrobe
Get these 5 pieces to build a wardrobe that's functional, versatile and actually wearable.
The Timeless Elegance of Cashmere: GRANA's Expert Care Novel
To properly care for your cashmere garments and keep them in excellent condition, follow our care instructions, in a more dramatic and amazing ways.
Meet Our New Family Jewel Tones
Allow us to introduce our latest color offerings that are vibrant, opulent, and perfect for embracing the winter season alongside you. Let us present to you rio red, sunflower, and...